tag:blogger.com,1999:blog-42930780084579258412024-03-13T09:23:26.215-07:00Direct Mail PublicitySpecialists in postal and promotional advertisingAnonymoushttp://www.blogger.com/profile/17308648261388413685noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4293078008457925841.post-14610409517799769792015-01-05T08:40:00.000-08:002015-01-05T08:40:05.040-08:00Why Direct Mail Will Make a Huge Comeback in 2015<div class="MsoNormal">
In all walks of life, all trends will eventually come back
into fashion, whether this be in terms of clothes, hairstyles or even marketing
strategies. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-Ip_RnLTyuU4/VKq-OFox8SI/AAAAAAAAACM/hHZSSmrfeJo/s1600/postbag.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-Ip_RnLTyuU4/VKq-OFox8SI/AAAAAAAAACM/hHZSSmrfeJo/s1600/postbag.png" height="171" width="320" /></a></div>
<div class="MsoNormal">
Whilst digital and mobile marketing have risen at a rapid
rate in recent years and continue to do so, direct mail marketing has always
held its own, even if not seen as the most relevant marketing strategy. All
marketers must always look forward for future trends, but in some cases, future
trends are not entirely new. At Direct Mail Publicity, we predict that 2015
will be a big year for direct mail.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>So why 2015?<o:p></o:p></b></div>
<div class="MsoNormal">
Firstly, postage rates are expected to rise in 2015, massively
affecting direct mail marketers, however small the impact may be. Rather than
causing marketers to look away from mailing and instead look for other
marketing opportunities, we expect that rather than making direct mail harder,
the increase in price will instead encourage marketers to be smarter with their
mail.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
By making their direct mail much more personalised and
targeted towards specific audiences, mailers are far more likely to encourage
customers or clients to either buy products, or sign up for services. Research
shows that as much as <a href="http://www.marketingcharts.com/online/consumers-say-personalization-influences-retail-purchase-decisions-39301/attachment/infosys-consumer-attitudes-to-personalized-shopping-experiences-jan2014/">86% of consumers</a> are more likely to be influenced to make
a purchase by personalised marketing collateral, aimed at them.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With marketers having more and more access to customer data
and information, it is much easier for them to target specific customers. The
more that can be learnt about customers, the easier it is to personalise and
tailor marketing campaigns for the individual.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As digital marketing continues to be a highly powerful marketing
tool, and will be for the foreseeable future, in 2015, marketers will be
expected to incorporate both digital, print and direct mail marketing as part
of a big, integrated marketing strategy. Rather than looking to completely replace
more traditional marketing methods with digital and mobile marketing, by
creating an integrated strategy with a single aim, brands can market their
products or services from all angles.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With social media constantly growing in importance as a
valuable marketing tool, direct mail will also be an ideal opportunity to
encourage consumers to connect with them over social media platforms such as
Facebook, Twitter, Google+ and Instagram. Most importantly, direct mail should
always provide a link to a website address.<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
With our predictions in mind, are you ready to <a href="http://dmpb.co.uk/">make the most of direct mail</a> as part of your business’s integrated marketing strategy?<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/17308648261388413685noreply@blogger.com0tag:blogger.com,1999:blog-4293078008457925841.post-73342538837013978722014-09-02T01:41:00.000-07:002014-09-02T01:41:58.999-07:00Why Do We Still Need Direct Mail Marketing?<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-6TC3ukX9UTY/VAWCd0rhYGI/AAAAAAAAAB8/PKPjgM7oHuc/s1600/postman.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-6TC3ukX9UTY/VAWCd0rhYGI/AAAAAAAAAB8/PKPjgM7oHuc/s1600/postman.png" height="295" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Online marketing is becoming more and more important every
day as people all over the world use the internet four hours on a daily basis.
Whenever a consumer wants to find a product, service or specific business, the
internet is now the first place that they will look and this will not change
any time soon. Despite the dominance of the internet in the consumer world, direct
mail marketing remains an important cog in the marketing machine.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Direct mail marketing is an extremely useful tool when used
closely in conjunction with other marketing campaigns. By implementing a strong
integrated marketing approach, companies can reach customers across numerous
channels, increasing their brand identity and also keeping them at the top of
the mind for potential customers or clients. Direct mail is one of the cheapest
marketing techniques, however it is also one of the most effective, seeing many
benefits:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;">Measure for measure -
Efficiency<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Direct mail, compared to other marketing strategies, is
quite easy to measure. You can record the number of mailers that are sent out,
and use special coupons or codes to work out the response and conversion rates
of these mailers. As well as being measurable, direct mail also helps you to
target the right group of recipients; direct mail can be personalised to the
extent of selecting a geographical area or even a certain demographic group. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;">High conversion rate<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Due to direct mail marketing being one of the best marketing
strategies to reach the right target audience, it also has a high conversion
rate. Direct mailers can give information on an upcoming sale, event, or
special offer, arousing a response from the customer, either leading to a
direct sale, or drawing them to your website to find out more information. This
helps you to communicate with the customer over different channels, making your
message stronger and having a greater effect.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Unlike other forms of marketing where the message does not
reach the consumer, direct mail marketing largely hits its target. Whilst many
emails go straight to the spam folder, most people will go through their mail
either immediately or on the same day that they receive it.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;">Versatile tool<o:p></o:p></span></b></div>
<div class="MsoNormal">
<b><span style="font-family: inherit;"><br /></span></b></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Direct mail marketing can also be a somewhat versatile tool,
serving a variety of different purposes. A mailer could be used as an
invitation to an event, or a short term sales tool, such as a promotional
voucher or coupon that is valid only for a certain period of time. This can be
a useful short term approach for new businesses looking to drive initial sales
and interest.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">For a longer term goal, direct mail marketing is also a
useful reminder tool, sent out to clients to keep them up to date with your
company. This type of mailer is usually personalised to the specific client,
helping you to strengthen your long term relationship with them. As a contrast,
direct mail can also be used as a way to find out more information on the
client; a survey or questionnaire.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<span style="font-size: 11pt; line-height: 115%;"><span style="font-family: inherit;">For more information on direct mail marketing,
you can visit <a href="http://dmpb.co.uk/">dmpb.co.uk</a>.</span></span>Anonymoushttp://www.blogger.com/profile/17308648261388413685noreply@blogger.com0